Privacy Policy.

We may collect personal information when you interact with our website or services.

This may include:

• Personal details: Your name, email address, telephone number, billing address and delivery address.
• Order information: Products purchased, order history, transaction details and delivery preferences.
• Payment information: Information necessary to process purchases securely through Shopify and its payment providers. We do not directly store your full payment card details.
• Communications: Information you provide when contacting us through our website, email or customer service channels.
• Marketing preferences: Your email subscription status, communication preferences and interactions with our marketing emails.
• Website information: Your IP address, device type, browser information, website activity and information collected through cookies or similar technologies.

We generally collect personal information directly from you when you place an order, subscribe to our mailing list, complete a contact form or otherwise communicate with us.

Certain technical information may be collected automatically when you browse our website.

We use personal information to operate our business and provide you with a thoughtful and seamless customer experience.

This includes:

• Processing, preparing and delivering your orders.
• Sending order confirmations, shipping notifications and other important purchase information.
• Responding to enquiries and providing customer support.
• Managing email subscriptions and marketing communications.
• Sharing product launches, collection updates and special offers where permitted.
• Improving our website, products and customer experience.
• Understanding website traffic and marketing performance.
• Detecting and preventing fraudulent or unauthorised activity.
• Meeting applicable legal, financial and regulatory obligations.

We may also use information for other purposes that we explain to you at the time of collection or that are otherwise permitted by law.

When you subscribe to our mailing list, we collect your email address to share updates from Poetic Romance.

These communications may include new collection announcements, product launches, brand stories, exclusive offers and other news.

Our email marketing is managed through Omnisend, which may store subscriber information and track email interactions such as opens and clicks.

We send promotional communications in accordance with applicable Australian marketing laws.

You may unsubscribe at any time using the unsubscribe link included in our marketing emails or by contacting us directly.

Even if you unsubscribe from marketing communications, we may still send essential transactional emails relating to purchases, deliveries or customer service enquiries.

Our online store uses Shopify to manage ecommerce transactions, checkout, order processing and related customer information.

When you make a purchase, information necessary to complete your order may be collected and processed by Shopify and its supported payment providers.

This may include your contact details, shipping information, order details and payment-related information.

Payment transactions are processed through secure third-party payment services. Poetic Romance does not directly store complete credit card information.

Shopify and relevant payment providers may process your information in accordance with their own privacy policies and applicable contractual arrangements.

When you contact Poetic Romance through our website, we may collect your name, email address and the contents of your message.

This information is used to respond to your enquiry, provide customer assistance and maintain appropriate records of our communications.

Customer enquiries may be received and managed through Gmail, a service provided by Google.

Your information may therefore be processed or stored using Google’s services.

Our website may use cookies, pixels and similar technologies to support website functionality, understand visitor behaviour and improve our services.

Depending on the technologies enabled on our website, these may be used to:

• Support website navigation and shopping functionality.
• Remember preferences and improve usability.
• Understand website traffic and visitor interactions.
• Measure the effectiveness of marketing campaigns.
• Support relevant advertising and remarketing activities.

Some of these technologies may be provided by Shopify, Meta or other analytics and advertising partners.

You can manage certain cookie settings through your browser and any privacy controls available on our website.

Where required by applicable law, we will obtain consent before using non-essential tracking technologies.

Our Lovable website uses Meta Pixel to report page views, views of The Keepsake Collection and successful additions to the shopping cart. Meta receives these events together with browser and device information, IP address, page URLs and advertising cookie identifiers for advertising measurement and optimisation. This website installation does not send email addresses, phone numbers or purchase events; Shopify checkout tracking is configured separately.

In regions requiring advertising consent, the Pixel is blocked until you accept. If your region cannot be determined, the same protection applies. Elsewhere, tracking may operate subject to applicable opt-outs; Global Privacy Control and Do Not Track are honoured. Cookie settings lets you reject advertising tracking or withdraw acceptance at any time without affecting shopping. We retain your choice, timestamp, region, a browser-specific visitor reference and the notice version and text in your browser, preserving earlier acceptance evidence when you withdraw. Clearing browser storage removes this local record.

We do not sell customer email lists or personal contact information to data brokers.

We may share personal information with trusted third-party service providers where reasonably necessary to operate our business.

These may include:

• Shopify: Ecommerce, checkout, payment integration and order management.
• Omnisend: Email marketing, subscriber management and marketing analytics.
• Google: Email communications and customer enquiry management.
• Website and hosting providers: Website operation, hosting and technical support.
• Payment providers: Secure payment processing and fraud prevention.
• Shipping and fulfilment providers: Preparing, dispatching and delivering customer orders.
• Analytics and advertising partners: Website performance measurement and advertising, where enabled.
• Professional advisers: Accounting, legal and other business services where necessary.

We may also disclose information where required or authorised by law, or in connection with a legitimate business transfer or restructuring.

Third-party providers may handle information in accordance with their own privacy policies and their agreements with us.

Some of our service providers, including Shopify, Omnisend and Google, operate internationally.

Your personal information may therefore be stored, accessed or processed outside Australia.

Where applicable, we take reasonable steps to ensure that personal information disclosed overseas is handled consistently with relevant Australian privacy requirements.

The countries involved may vary depending on the services and infrastructure used by our providers.

We take reasonable steps to protect personal information against misuse, interference, loss, unauthorised access, modification and disclosure.

We use established third-party ecommerce, communication and payment platforms that provide security measures designed to protect information processed through their services.

Access to personal information is limited to those who reasonably require it for business purposes.

While we take privacy and security seriously, no online system can guarantee complete security.

We retain personal information only for as long as reasonably necessary for the purposes described in this policy or as required by applicable law.

This may include maintaining purchase records, responding to enquiries, managing customer relationships and complying with taxation or other legal requirements.

Where information is no longer required, we take reasonable steps to securely delete or de-identify it, subject to applicable legal and operational requirements.

You may contact us to:

• Request access to personal information we hold about you.
• Request correction of inaccurate or outdated information.
• Request deletion of personal information, where applicable.
• Withdraw consent for marketing communications.
• Ask questions about how your information is collected, used or disclosed.

We will consider and respond to requests in accordance with applicable privacy laws.

Some information may need to be retained for legal, accounting or legitimate business purposes.

Our website and products are primarily intended for adults.

We do not knowingly seek to collect personal information directly from children for marketing purposes.

If you believe a child has provided personal information to us without appropriate permission, please contact us so we can review the situation.

Our website may contain links to third-party websites or services.

We are not responsible for the content, security or privacy practices of websites operated by third parties.

We encourage you to review their privacy policies before providing personal information.

If you have a question, concern or complaint about how Poetic Romance handles personal information, please contact us using the details below.

We will review your enquiry and aim to respond within a reasonable timeframe.

Where the Australian Privacy Act 1988 applies, you may also have the right to raise a complaint with the Office of the Australian Information Commissioner (OAIC) if you are dissatisfied with our response.

More information is available at www.oaic.gov.au.

We may update this Privacy Policy from time to time to reflect changes in our business operations, technology, service providers or legal obligations.

Any updates will be published on this page with a revised date.

We encourage you to review this policy periodically.